Copywriter

Evolving Wisdom is one of the fastest growing, internationally acclaimed, online learning companies specializing in transformational personal and professional growth. We are positioned at the leading-edge of the multi-billion-dollar coaching and workshop industry, because our work is based on a solid foundation of groundbreaking doctoral research and more than two decades at the forefront of the human-potential, transformational-education, and female-empowerment movements. Our life-changing principles and practices have already impacted the lives of millions around the globe by empowering people to actualize their true potential and manifest their higher destiny. Through our world-renowned writings, talks, workshops, classes, and conscious community, we are bringing about a radical shift in perspective, out of self-interest and into a larger concern for the well-being of the whole.

OPPORTUNITY DESCRIPTION

Are you looking for just another job or what could be the greatest, most exciting opportunity of your career? Are you looking for just a paycheck or also the freedom to learn, grow, discover, and develop new talents? If you’re seeking meaningful work with mission-oriented, self-actualized peers who are proud to be a part of something bigger than themselves, then look no further.

We have an exciting opportunity for a results-driven, creative direct response marketing professional with a passion for personal growth. You’ll need experience producing online program launches in the personal development or health space.

We are 100% remote company and always have been. Must work Pacific Time hours.

We are looking for a very special sales savvy idea generator to join our company and lead Direct Response Copywriting for our flagship brand, FEMININE POWER, dedicated to the global empowerment and self-actualization of women in our time.

Feminine Power is the flagship brand of Evolving Wisdom, a digital learning company devoted to personal development and changing lives worldwide.  Feminine Power was created by Claire Zammit, PhD, a little over 10 years ago to support her mission of supporting women around the world who are interested in self-actualization..  Feminine Power has supported hundreds of thousands of women worldwide to self-actualize, to change their lives, and to make great contributions to the world. 

We’re looking for a talented Copywriter to join our team and work closely with our Founder to develop new and engaging marketing emails for our Feminine Power brand. You will help create conversion-focused direct response copy to support our audiences to move through each  stage in their Feminine Power journey. 

If you’re our dream candidate, you will have knowledge of and experience within the personal development movement, sales expertise and direct response copywriting experience including emails, sales pages, landing pages, text messages, facebook ad copy and more.   

In this role, success would include the timely delivery of effective email, sales page and landing page copy that converts well, enabling EW to deliver our mission of transforming millions of lives worldwide. You’ll be experienced with direct response best practices, leveraging existing assets and resources as well as proposing new strategic initiatives and innovative means of generating results.

You’ll be driven by success, yet sensitive to the authenticity and integrity required to build the Feminine Power Brand, with a strong intention to bring forward the highest contribution in your work. Your work will  have a significant impact  on our business and brand as you  will be speaking directly with  and to our students  while also working in the background with our Founder and our Marketing team.

Evolving Wisdom is a 100% virtual company, and all of our team members are permanently remote. The hours are flexible… however, if you’re looking for a typical Monday – Friday 9-5, this may not be the right fit for you. Candidates must be willing to work roughly during standard Pacific Time hours regardless of where they live. Flexibility with hours is a plus because our team is committed to delivering results, and has a “whatever it takes” mindset, which sometimes means showing up and bringing our A games outside of typical “business hours.” 

If you’re the right person, we want to invest in you and work with you long-term.

Goal of this position: Achieve target ROI on digital marketing efforts for program launches and existing funnels.  Collaborate with Advertising and Affiliate teams to drive ROI through paid advertising and partnerships.

Working at Evolving Wisdom is an extremely fulfilling job as you’ll get to help impact the lives and support the quality of life for thousands of women around the world.

Responsibilities

Overall, you are PASSIONATE about:

• Embracing and shifting into the voice of our Founders and Faculty
• Staying on the cutting edge of Direct Response Best Practices and storytelling 
• Proactively creating “big ideas” and ideating new ways to influence the hearts and minds of our audiences and increase conversions
• Welcoming and accepting feedback from colleagues and iterating with an open heart 
• Being growth-oriented and excited about evolution and innovation – the brand, products and new channels
• Embracing the ‘sales as a service’ mindset, leading to improving the quality of people’s lives when it’s done well
• Owning the success of your work including proactively digging into the data to measure performance, devising solutions and “big ideas”, being detail-oriented, and seeking out any information you need to generate a successful piece of work
• Communicating not just as an external storyteller but also as an internal champion and contributing your super powers to a positive, energetic and fun team that values emotional intelligence and thrives with clear communication
• Getting to the heart of a piece of content to quickly distill it into compelling copy
• Creating continuity throughout our various communication pathways to ensure that the conversation is relevant, coherent and compelling. 

Your background with Email Marketing includes:

• Creating persuasive, conversion-focused email communications using direct response techniques
• Developing “big ideas” to disrupt and influence the hearts and minds of audiences
• Creating clever and compelling subject lines that interest readers to click and learn more
• Meeting deadlines and deliverables
• Collaborating, strategizing and brainstorming “big ideas” with Marketing Team on with updating funnel sequences and communications that deliver strong conversions – opt in, clicks and/or sales
• Collaborating, strategizing and brainstorming “big ideas” with Affiliate Team on generating and optimizing copy for partner emails that deliver strong conversions – opt in, clicks and/or sales

Your experience with Digital Marketing & Content Marketing includes:

• Understanding funnels, and the customer journey within them.  You have command of moving people through their experience in a natural way that leads them to buy.
• Generating compelling copy for program sales pages, launches, and evergreen page updates
• Optimizing sales copy
• Creating lead magnets
• Repurposing content across digital channels
  • Blogs 
  • Video scripts 
  • Social media posts
  • Text messages
• Marketing campaigns that involve a variety of messaging to different channels and audiences

You have collaborated with Advertising teams on:

• Copy and messaging for new advertising channels
• Generating compelling messaging for new audiences
• Optimizing copy for specific audiences and channels

At a minimum, we’re looking for someone with this kind of experience:

• 4 years’ experience in direct response copywriting, including time with an organization that required you to master a specific voice where you developed the ability to spot off-brand copy at a glance
• SEO experienceMust have a portfolio that demonstrates strong conversions, compelling languaging and exceptional writing skills
• Well-developed writing skills that are clear, compelling and informative
• The proven ability to vary their writing style to meet the audience and match a Founder’s voice
• A high degree of attention to quality, accuracy and thoroughness required

Our Preferred Qualifications include:

• Familiarity with Feminine Power courses as a participant is helpful
• Experience in personal development and/or online marketing is a plus
• Experience with navigation cold social traffic
• If you’re great at working under deadlines and pressure, you’ll move to the front of the line.  

Your Core Attributes include:

• You are highly driven.
• Writing is your thing.
• You are humble.
• You love creating big ideas
• You are flexible. You understand that in a fast growing company agility is a key attribute.
• Great collaborative skills
• You can move from front-line creation into collaboration into a strategic orientation comfortably
• You roll up your sleeves and dig in.
• You are comfortable working remotely

Benefits:

You will be working with a company that has been supporting self-actualizing women for over 10 years. We are a relatively small team of 30 talented people who value teamwork, collaboration and communication. Culture and character are extremely important to us in creating a work environment that everyone can thrive in. Your communication, work ethic and personal drive must be excellent to fit in well with our team.

This is a full-time position with competitive pay and the potential for growth. We offer medical, dental and vision benefits, along with an FSA (pre-tax medical contribution account) account and a 401K account (no matching at this time).

How To Apply

1. Please apply ONLY if you meet the qualifications. This is an exciting and inspiring mission that requires experience and specific skill-sets as defined above to continue to create massive impact.
2. Please upload a cover letter + resume saved as one document with your last name and position title. For example: Smith – Evolving Wisdom Copywriter
3. In your cover letter, we will be looking for why you are passionate about working for Evolving Wisdom, how your qualifications have prepared you for this role, and why you are the best candidate.

We are honored to get resumes from our loyal Feminine Power graduates, but please be patient, as we may only be able to communicate to those applicants who meet the qualifications. We will do our best to respond in a timely manner! Thank you for your commitment to Evolving Wisdom and the Feminine Power community.